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Confessions of an AVOD Convert: Why We're All Secretly Loving Those Ad Breaks

Updated: Dec 18, 2023


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Adavanza can help you navigate the AVOD space to clarify all those great options

There’s been a seismic shift in the TV landscape, and it's not just the tremors from my neighbor's rattle-laden home theatre system. It's the burgeoning relationship between viewers and Ad-Based Video on Demand (AVOD). As this love story unfolds, let's explore how advertisers can play Cupid and how Adavanza is the perfect wingman in this scenario.


AVOD (Ad-Based Video on Demand): A Quick Overview


AVOD stands for Ad-Based Video on Demand, a type of streaming service where users can watch content for free but with advertisements included. This model is different from Subscription Video on Demand (SVOD) services like Netflix, where users pay a subscription fee for ad-free content, and from Transactional Video on Demand (TVOD) services like iTunes, where users pay for each piece of content they want to watch.


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AVOD can feel a bit overwhelming, let Adavanza set a course map for success for your business

Key Features of AVOD:

  1. Free for Viewers: Unlike subscription services, AVOD platforms are free to access. This is a significant draw for consumers, especially in a market saturated with various subscription options.

  2. Ad-Supported: Revenue for AVOD platforms comes from advertisements. These ads are typically shown before, during, or after the content, much like traditional TV commercials.

  3. Diverse Content: AVOD services offer a wide range of content, including movies, TV shows, documentaries, and, sometimes, original programming. The library may not be as extensive as some SVOD services, but it's often diverse and updated regularly.

  4. Accessibility and Convenience: AVOD platforms are accessible on various devices, including smartphones, tablets, smart TVs, and computers, offering flexibility and convenience to users.

  5. Data-Driven Advertising: For advertisers, AVOD presents an opportunity to reach a broad audience. Ads can be targeted based on viewer data, making them more relevant and potentially more effective.


Examples of AVOD Platforms: Popular AVOD platforms include Pluto TV, Tubi, Roku Channel, and even YouTube. Each platform has its unique content offerings and style of presenting advertisements.


A Penny for Your Streams


The AVOD model is burgeoning, not just because it's free, but because it's smart. By 2023, AVOD revenues in the United States are expected to hit staggering numbers, rivaling traditional pay-TV. This isn’t just a fling; it’s a full-blown commitment. Viewers, tired of juggling multiple subscriptions, are finding solace in AVOD's open arms – arms that are cleverly filled with targeted, data-driven advertisements.


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Feeling that AVOD "awe" with Adavanza's data-driven approach

Why We’re Really Watching:

  1. Budget-Friendly Binge-Watching: Let’s face it, our wallets are thin. AVOD is like a happy hour for TV – great value, and you don’t mind the crowd.

  2. A Buffet of Choices: The range of shows on AVOD is like Uncle Lou’s wardrobe: eclectic, endless, and occasionally surprising in a good way.

  3. Nostalgia, with a Side of Ads: Remember the days when TV schedules ruled our lives? AVOD brings that back, but with a modern twist. It’s like a high school reunion – familiar, a tad awkward, but oddly comforting.

Advertisers, Take Note:

  1. A Whole New World of Eyeballs: With more folks flocking to AVOD, your ads can now reach the kind of audience that used to only gather for things like royal weddings or the finale of “Friends.”

  2. Ads That Don’t Make You Want to Scream: Thanks to data, ads on AVOD can be as tailored as a wedding dress – snug, relevant, and unlikely to cause a scene.

  3. Tell Me a Story, Ad-Man: AVOD allows for ads that are less 'buy this now' and more 'let me spin you a tale' – a chance for creativity that’s as refreshing as a cold drink on a hot day.


The Plot Thickens in Streaming Land


The AVOD model is burgeoning, not just because it's free, but because it's smart. By 2023, AVOD revenues in the United States are expected to hit staggering numbers, rivaling traditional pay-TV. This isn’t just a fling; it’s a full-blown commitment. Viewers, tired of juggling multiple subscriptions, are finding solace in AVOD's open arms – arms that are cleverly filled with targeted, data-driven advertisements.

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Adavamza will send your results into the stratosphere in the AVOD space

Why Viewers are Swiping Right on AVOD:

  1. Economic Appeal: In an era where the cost of living is as unpredictable, AVOD offers a wallet-friendly alternative to premium subscriptions.

  2. Diverse Content Libraries: With AVOD platforms aggressively expanding their content, the range is increasingly diverse.

  3. The Old-School Charm: Scheduled programming with ad breaks brings a sense of nostalgia akin to rediscovering vinyl in a digital world. And if there's one strong takeaway from Gen Z thus far, it's that nostalgia plays hard.

A Love Letter to Advertisers:

  1. Embrace the Data: AVOD platforms offer a goldmine of user data, allowing for targeted advertising. It's like knowing your date’s favorite food before you even ask them out.

  2. Quality Over Quantity: The shift is towards engaging, high-quality ads. Think less car salesman, more storyteller.

  3. Interactivity and Innovation: Interactive ads, shoppable features, and creative formats are the new norm. It’s time to think outside the traditional commercial break box.

How Adavanza Plays Cupid: Adavanza is here to guide advertisers through this new love affair. With our expertise, you can:

  1. Navigate the Data Landscape: We help you understand and utilize viewer data to create ads that resonate and engage.

  2. Craft Compelling Narratives: Our team aids in developing ad content that tells a story, connecting your brand with the audience on a deeper level.

  3. Stay Ahead of Trends: We keep our finger on the pulse of AVOD trends, ensuring your advertising strategies are not just current but future-ready.

Navigating Challenges


This journey isn’t without its hurdles. Balancing ad frequency with viewer experience, ensuring content relevance, and measuring ROI in a dynamic environment are areas where Adavanza's expertise becomes invaluable.


In this evolving narrative of AVOD, advertisers have a unique opportunity to redefine their relationship with viewers. It’s about creating a connection, not just a conversion. And in this story, Adavanza is your guide, strategist, and partner, helping you navigate this new terrain with confidence and creativity.


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We here the crowds chanting your name. AVOD with Adavanza

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